CYCLING FOR EQUITY AND OPPORTUNITY
ROC FREEDOM RIDERS
Using bicycles to creatively amplify the messages of the movement for racial equity, justice, diversity + inclusion.
Stay Tuned for more information about our 3rd anniversary Juneteenth ride !
We lead for-impact bicycle brigades throughout Black + Brown, suburban communities and apply practical strategies to support Black and Brown brands in real-time. We administer creative campaigns to help brands communicate the progress of their equitable initiatives. Our advocacy and creative work is executed through the lens of the original Freedom Riders of the 1960’s.
ORIGINAL FREEDOM PLEDGE VIDEO
FREEDOM PLEDGE WORDS
WE RIDE TO PAY HOMAGE TO THE ORIGINAL FREEDOM RIDERS. GOOGLE IT!
. WE RIDE TO SUPPORT BLACK SPACES, BLACK PLACES, AND TO ACKNOWLEDGE BLACK FACES
OUR FIST GO UP — IN SOLIDARITY. WE PLEDGE TO BLACK ECONOMIC PROSPERITY.
OUR RIDES INCENTIVIZE. OUR REVOLUTION WILL BE TELEVISED.
BECAUSE BLACK LIVES MATTER!